Facebook News Feed Preferences Return

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While Facebook simplified the News Feed interface a few months ago by removing the “thumbs up/thumbs down” ratings system, in-line News Feed preferences are now back in the Facebook redesign.

While before users gave feedback on a story, now users can give feedback on a story type or a particular friend: for example, “show me more feed stories about my friend John,” or “show me less photo stories.”

Facebook reportedly removed the first iteration of preferences from the News Feed because the factors did not have a significant impact on user satisfaction when compared to other elements of the News Feed algorithm. We’ll see how long this iteration lasts.