Facebook: News Feed algorithm change only affects Open Graph actions

Many social marketers were a little confused this week when Facebook announced a change to its News Feed algorithm. Stories where users explicitly shared a post from a third-party app will have more weight within the algorithm, while the frictionless sharing that helped many apps such as Spotify find success will be ranked lower.

A Facebook spokesperson explained to Inside Facebook that this does not effect scheduling and post management apps, such as Hootsuite.

The announcement has to do with the way Open Graph apps share implicit stories back to Facebook.

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