'Abduction' Debuts On Facebook Simultaneously With DVD, Blu-Ray, Digital Download

By David Cohen Comment

Lionsgate teamed up with Facebook commerce provider Milyoni to make Abduction the first feature film to ever debut on Facebook the same day of its release on DVD, Blu-ray, and digital download.

Abduction was released in theaters this past September, and the thriller was directed by John Singleton and stars Taylor Lautner, best-known for his role in the Twilight series.

Facebook users who pay $3.99 via PayPal or credit card to view the film can use Milyoni’s Social Cinema technology to watch Abduction with friends, comment, chat, answer poll questions, and answer trivia questions, with correct answers unlocking an exclusive interview with Lautner.

Lionsgate Home Entertainment Executive Vice President of Marketing Anne Parducci said:

We are excited to offer our highly social, tech-savvy movie fans a whole new experience with the release of Abduction on Facebook. By leveraging the built-in social backdrop of Facebook and the tremendous reach of the platform, plus the opportunity to see special content featuring Taylor, we hope to offer fans a truly exhilarating viewing experience.

Milyoni Chief Executive Officer John Corpus added:

Milyoni’s immersive technology allows innovative movie studios like Lionsgate to integrate fun social features into all aspects of the digital viewing experience. The movie industry is on the verge of a new golden age — one that allows fans and their powerful social networks to spread the word and extend a movie’s viral effect across regions.

Readers: Would you opt to view a movie via Facebook versus the other available options?