Was the Facebook Mood Study Unethical?

Occasional observation of behavior patterns happens on most social sites, but many believe Facebook has crossed a line in more ways than one.

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Facebook data scientists recently conducted a study testing the impact of negative or positive post biasing in the news feed. They were hoping to find out if a user’s mood could be impacted by the weighting different content. But the aim of the study is no longer the story; the story is that Facebook performed experiments on its user base without their knowledge.

Since the study became common knowledge to Facebook users, Facebook staff have been apologizing

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