Facebook held three Facebook Mobile DevCon 2013 events in New York (April 18), London (May 2), and Seoul (May 7), and the social network is making slides from the various sessions and videos available for mobile developers who couldn’t make the events.
- The Next Evolution of Facebook Platform for Mobile: Doug Purdy, director of platform products, talks about the challenges mobile developers face getting discovered amongst the 700,000 applications in both Google Play and the Apple App Store and how, with 751 million active users on mobile, Facebook is the top driver of awareness for new mobile apps.
- Telling Stories with Open Graph: With over 1 billion Open Graph actions shared on Facebook every day, Rose Yao explains how Open Graph can help your users tell the story of their lives through your app, and how — with collections — your app can become part of a user’s Timeline.
- Making Open Graph Easy on Mobile: Previously, Open Graph required developers to host Web pages for their objects. Eddie O’Neil explains how the new object application-programming interface and the native share dialog make it easy for native mobile developers to integrate Open Graph into their apps.
- Promoting Your App on Facebook: With 751 million monthly mobile users, mobile app install ads and mobile sponsored stories are great ways to drive awareness of your app at scale. Paul Bain shows you how to get started with promoting your app on Facebook and how to optimize your targeting and purchasing strategy.
- Getting Started with the Facebook SDKs: The best Facebook integrations make it really easy for users to log in and share stories back to Facebook with Open Graph. In these three sessions, Prashant Sridharan and Connor Treacy take you through how to best implement Facebook’s mobile software-development kits, including code-level tips and some best practices. iOS session here, mobile Web session here.
- Building with Open Graph on Mobile Using the Object API: The object API releases mobile developers from needing to have a Web server to host your Open Graph objects. In this talk, Christine Abernathy shows you how to use the object API to integrate Open Graph into your native mobile apps.
- How Facebook Builds Facebook for iOS and Android: Facebook is one of the most downloaded iOS and Android apps of all time. In the past year, we transitioned both apps from HTML5 to native Objective C and Java. But this transition meant we had to retrain our engineers, develop new tools, and rethink our processes. Engineers from our core mobile team — Adam Ernst and Michael Bolin in New York, and Simon Stewart and Alan Cannistraro in London — talk through this transition, and how we ship improvements to our apps every single month.