Half Of U.S. Mobile Facebook Users Read Brand Posts

By Jackie Cohen Comment

Over half of Americans who access Facebook while on the go read posts from pages run by brands, organizations or events.

That gem appears in comScore MobilLens’ latest tally of mobile Facebook usage, which has risen 50 percent over the past year.

The consultancy found that 70 percent of those using Facebook on mobile devices — including smartphones and tablets — posted a status update from the gizmo on the go.

Facebook earlier this year disclosed that total mobile users worldwide exceeds 350 million. The U.S. portion of this at the end of August surpassed 57.3 million, according to comScore MobiLens.

Mark Donovan, comScore senior vice president for mobile said in a release:

Social media is one of the most popular and fastest growing mobile activities, reaching nearly one third of all U.S. mobile users. This behavior is even more prevalent among smartphone owners with three in five accessing social media each month, highlighting the importance of apps and the enhanced functionality of smartphones to social media usage on mobile devices.

This data comes a week and a half after Facebook unveiled its newest platform for mobile applications, effectively validating the opportunity for such apps.

Readers, what do you make of these latest findings by comScore Mobilens?