Facebook merging Precise Interests & Broad Categories in Power Editor

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By Justin Lafferty Comment

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Some Power Editor users are being notified Facebook’s latest ad simplification change, merging Precise Interests and Broad Categories. Andrea Warner of SEO Braintrust saw a prompt when she opened Power Editor recently, informing her that Precise Interests and Broad Categories would be brought together under the umbrella of “Simplified Interests Targeting.”

However, when Warner continued to build her campaign, nothing about the creation flow had changed. Dennis Yu, CEO of BlitzMetrics, reported a similar experience.

Power_Editor-3A Facebook spokesperson said that this change is rolling out and is part of the most recent wave of ad creation simplification. Shortly, the flow will be updated to reflect this change.

Readers: What do you think of this change?

Images courtesy of SEO Braintrust.