Facebook Marketing Doubled Holiday Visibility For Amazon, Best Buy, Target And Walmart
Amazon.com, Best Buy, Target and Walmart all enjoyed a boost in their brand visibility as a result of social media promotions this holiday season.
Amazon.com, Best Buy, Target and Walmart all enjoyed a boost in their brand visibility as a result of social media promotions this holiday season.
That’s based on an analysis by Buddy Media and comScore, which compared paid ads versus earned media for the aforementioned brands.
Their findings somewhat contradict other holiday shopping season statistics that suggested social media had less of an effect.
Buddy Media Chief Executive Officer Michael Lazerow discussed the findings with comScore Chief Marketing officer Linda Abraham at the Digital Life Design conference in Munich, and provided a recap of it all in a blog post today:
The data shows that earned social media impressions can stack up favorably against paid ads for brands who maximize their efforts.
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