Facebook Marketing Sector Contracts Further: Syncapse Acquires Clickable
Companies in the Facebook marketing and advertising sector continue to swallow each other up, and the latest deal in the sector surfaced with Thursday’s announcement that social performance management platform Syncapse will acquire social and search advertising management and intelligence platform Clickable. Terms were not disclosed.
Companies in the Facebook marketing and advertising sector continue to swallow each other up, and the latest deal in the sector surfaced with Thursday’s announcement that social performance management platform Syncapse will acquire social and search advertising management and intelligence platform Clickable. Terms were not disclosed.
The merger will combine social and search advertising functionality from Clickable with the Syncapse suite of social media publishing, moderation, compliance, data management, and measurement intelligence tools.
Clickable Chief Operating Officer Dave Fall will become chief product officer at Syncapse, and former Clickable engineering leader Sandeep Sahi will join Syncapse as senior vice president of engineering and managing director of India operations.
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