UPDATE: 5 Predictions For Facebook Marketing This Year
The global digital marketing firm Metia Group outlines key predictions for brands on Facebook in 2012.
Metia Group outlines key predictions for brands on Facebook in the new year, based on the digital marketing company’s work with such powerhouse companies as Microsoft and AT&T. Here are the highlights.
More Engagement
Look for both brands and customers to engage more directly on Facebook. Brands are also embracing Facebook because that’s where their customers are; the top 10 consumer brands each have more than 18 million Facebook followers.
Seamless Integration
Expect brands to continue using effective social plug-ins, expanding upon the like button to add more open graph.
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