Facebook Overhauling PMD Program, Which Will Be Renamed Facebook Marketing Partners
Big changes are coming to Facebook’s Preferred Marketing Developer program, including an early 2015 rechristening as Facebook Marketing Partners, as well as a reorganization of partner companies by specific areas of expertise.
Big changes are coming to Facebook’s Preferred Marketing Developer program, including an early 2015 rechristening as Facebook Marketing Partners, as well as a reorganization of partner companies by specific areas of expertise.
Facebook also said it was improving access to its ads application-programming interface in an effort to enable developers to build better marketing tools for brands on Facebook.
The social network defined the new categories in a post on the Facebook for Business page:
- Ad Technology: Scale and optimize Facebook ad campaigns.
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