Facebook Marketing Partner Sprinklr Acquires Brazilian Social Media Firm Scup
Scup was founded in 2009 in Sao Paulo and has become a recognized tech leader for social media management in the South American market.
It’s been quite a month for Facebook Marketing Partner Sprinklr. Earlier this month, Sprinklr acquired Get Satisfaction. Sprinklr also launched an extension into Japan. Today, the company announced that it has scooped up Scup, a Brazilian social media marketing tech firm.
Ragy Thomas, Sprinklr’s CEO and founder, commented on the acquisition in a press release:
Global brands today require a truly global solution to reach today’s connected customer. With more than 78 million socially active Brazilians on social networks, our move to Brazil was necessary to support the global marketing needs of our customers. Scup
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