Facebook Marketing Partner SocialWire Rebrands as Manifest, Launches Automated Ad Platform

SocialWire, a Facebook Marketing Partner specializing in ad tech, announced Wednesday that the company has rebranded itself as Manifest.

SocialWire, a Facebook Marketing Partner specializing in ad tech, announced Wednesday that the company has rebranded itself as Manifest.

Another big announcement from Manifest: a new automated ad platform for Google and Facebook, with ads API integration on Pinterest coming soon. Manifest works with retailers such as Neiman Marcus, Gilt and Choxi by promoting their catalogs via search and social.

The automated at platform is focused on helping people discover new products, rather than urging them to purchase products in which they had expressed interest.

Bob Buch, Manifest’s CEO, explained the new platform in a press release:

Unlike retargeting companies, we are helping retailers grow sales by exposing their customers to new products.

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