What The New Facebook Means For Local Marketers

It's not just about how many likes a brand gets anymore. New Facebook changes dictate richer, smarter content to reach customers.

They say the only constant is change, and in the case of Facebook’s changes over the past month, local marketers might get the edge over their larger counterparts.

It’s not so much about the number of likes anymore, but more the delivery of story-based content that is convincing enough to engage and motivate the consumer to — well, consume.

Peter Heffring, the president and chief executive officer of Expion, which empowers companies in the social media realm, recently wrote that smaller, local brands have higher user engagement rates than their large brand counterparts.

That’s good, because that increased engagement will now win out over the sheer volume of the number of people who simply like a brand.

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