What's To Fear About Facebook Marketing? [Infographic]
Marketers worry about tying social media to the bottom line as much as they fret about how to sustain two-way dialogues on Facebook.
Marketers say they worry the most about how to achieve a return on investment in Facebook, along with how to create two-way dialogues.
Those two worries surfaced in a survey of social media professionals conducted by Shoutlet, which summed up the findings in an infographic (the second one we’ve seen today with a Halloween theme).
Calling any of these issues scary is a real stretch, and while the data is a bit helpful, Shoutlet buried in fine print the fact that survey had only 134 respondents.
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