INFOGRAPHIC: 94 Percent Of Marketers Use Facebook

Facebook is still the dominant social network in terms of marketing, but Twitter is narrowing the gap.

Facebook is still the dominant social network in terms of marketing, but Twitter is narrowing the gap, according to a return-on-investment survey of more than 700 marketers conducted recently by social media management platform Wildfire Interactive.

A total of 94 percent of respondents use Facebook in their social media marketing efforts, according to Wildfire, but Twitter was not far behind, at 74 percent.

Other options paled in comparison:

  • Blogs, 41 percent;
  • LinkedIn, 32 percent;
  • YouTube, 30 percent; and
  • Other, six percent.
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