As more brands turn to third-party social media management tools, companies like Shoutlet and Vitrue continue to add new features and integrate more services into their applications. Both companies released significant product updates in the past week making them worth another look for marketers who might be interested in tools for publishing, monitoring, analytics and app development.
Social marketing software provider Shoutlet announced several additions to its platform today to help marketers schedule posts, launch applications and maintain customer profiles.
Many social media management tools allow companies to schedule posts for a day and time in the future, but Shoutlet’s new “Social Switchboard” feature lets marketers schedule posts to go live after a designated trigger. For example, the app could push out a new post to fans once a contest receives 500 entries or the page reaches a million Likes. Triggers can also be set to launch new Facebook tabs or deliver coupons.
With its new “Social Canvas” feature, Shoutlet lets users design page tab applications with drag-and-drop templates instead of coding. This latest version of the software also includes additional CRM functionality. “Social Profiles” gathers information on user preferences, interests and frequency of engagement based on interactions consumers had with Shoutlet applications and publicly listed information online.
Vitrue expanded its analytics integration and introduced new metrics to help marketers understand their audience and performance last week.
Vitrue now integrates with Adobe Omniture, Webtrends, Google Analytics and Coremetrics to show marketers how their social media efforts work across the web and where new fans are coming from. Vitrue has added a “Top Engaged Users” feature for companies to see the top 10 most active users on their Facebook pages. This is helpful for page managers to understand the audience their content is most resonating with and to let the company know who its hand-raisers are. The product also now incorporates Facebook’s new Insights, such as negative fan feedback and more metrics for individual posts.