Facebook logout ad price equal to takeovers on other sites; advertisers still question value
Facebook’s initial asking price for premium ads including placement on the logout page was $710,000 per day in the U.S., according to an Ad Age source who was briefed before the product announcement at the end of February.
The figure is a total price for the large logout display and smaller homepage ad units, which Facebook sells as a bundle. Ad Age says the breakdown was $550,000 for the homepage ads and $160,000 for the logout page.
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