Brazilian Fashion Retailer Displays Facebook Likes On Hangers In Real Time [Video]
Have you ever wished your friends were around to give you a second opinion while you were shopping for clothes? Brazilian fashion retailer C&A has found a way to give you a second, hundredth and even thousandth opinion with a social campaign they are calling Fashion Like.
Have you ever wished your friends were around to give you a second opinion while you were shopping for clothes? Brazilian fashion retailer C&A has found a way to give you a second, hundredth and even thousandth opinion with a social campaign they are calling Fashion Like.
C&A has hung certain articles of clothing on interactive hangers that display the number of Facebook likes the clothes have gotten in real time, so you can feel confident in your decision to purchase that jacket or dress (after all, thousands of Facebookers like it just as much as you do!).
C&A put together the following video showing how the campaign works.
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