Some page administrators who share a link can now opt to upload their own photo instead of simply accepting the thumbnail options that Facebook provides.
The development was first reported on the MediaBistro blog AllFacebook. SocialTimes has access to the tested feature.
Based on SocialTimes’s analytics, the feature seems likely to help page administrators drive more traffic to their websites from Facebook. We’ve found that uploading a larger image and putting the link to our content in the description drives more engagement with our posts. More people see and like the posts. But fewer people actually click through to our content than do when we simply share the link as a status update, which generates the smaller accompanying thumbnail.
The new feature appears to combine the best of both worlds.