Facebook is now offering developers information on how often users find their app through the search bar on Facebook.com, according to a post on the company’s developer blog.
Canvas developers will find a Search Results tab in their app insights under “Other Features.” This will track both organic and paid clicks. For now, this only includes clicks from the search bar typeahead, not clicks from the search results page or clicks from mobile. However, clicks will be counted from users whether or not they have Graph Search.
This change will help canvas developers understand how often users are coming to their app via search, which could give them a better idea whether or not running Sponsored Results ads would be valuable.
Currently, pages receive data about how many new Likes they got from the search results page, but they can’t see how many times people visited their page after searching for it. If Facebook wants more pages to run Sponsored Results, it will have to offer data that shows how important that channel is for discovery.
Search results data for apps will go back to Jan. 21, 2013.