Next week Facebook will be hosting a “Mobile Mixer” press event and while few details have been provided, we’re expecting the company to announce support for the Android mobile platform. The company has been rumored to be developing an Android application and we’ve also received tips from some high placed executives that something is in the works. Next week’s event though should attract a fair amount of buzz given that the company has held off for so long to release support.
Facebook has a large number of users who use their mobile device as the default resource for accessing the rapidly growing social platform. Additionally, the company is encouraging users to take advantage of the numerous mobile features in order to combat Twitter’s increasing traction. While I’ve suggested that the company is trying to kill the ongoing battle between the two companies as perceived by the media, there is still fierce competition for talent as well as users’ attention.
Facebook needs to be easily accessible on all mobile devices if they are going to become the largest digital identity provider on the web and next week’s press event is a signal that the company is focused on increasing their mobile presence. While there is no guarantee that the Facebook Android application will launch next week (September 8th), I would bet heavily that it will.
While I don’t currently use the Android platform and some are suggesting that the platform simply doesn’t perform, it’s rapidly gaining significant market share, making it impossible to ignore. Do you use an Android enabled device? Are you looking forward to the new application?
I should clarify that this is Facebook for Android that was developed in conjunction with Google. This is not developed completely in house as the iPhone app was.