Facebook has launched the Explore London 2012 page in collaboration with the London 2012 Olympics to help users find and Like pages related to the games.
Described as a way “to help everyone get the most out of the Games,” the dashboard includes links to the main Olympics pages, as well as those of athletes, national teams and sports. Although the page does not include advertisements, Facebook says it will soon include pages of broadcasters and sponsors. Available in 22 languages, the page already has 100 million connections between fans and athletes with the potential to reach more than 900 million people.
Similar to Facebook’s Pages Browser, clicking on a name or image does not direct users to the fan page, but instead makes the user Like the page. In order to reach the actual athlete or sport page, users must click “View Page” in the bottom right corner of the section.
Although the Olympics already has its own portal to find and follow athletes on Facebook and Twitter, it seems as if the London Olympics is trying to take advantage of the already established Facebook community. The games may find more success using the Facebook space instead of leading fans to register for a separate service.
Mark Adams, the Director of Communications of the International Olympic Committee said in a press release, “It makes sense to give fans the best experience we can and these will be the first truly ‘social’ Games.”