Facebook today released its Pages Manager application for Android in the U.S. and the U.K., after rolling out to Canada, Australia and New Zealand over the last week, a company spokesperson tells us. The app should now be available in all Google Play Store supported countries.
Pages Manager is a standalone mobile application that gives page owners access to page notifications and insights on the go, and allows them to make posts, respond to comments and reply to direct messages. Although we haven’t had a hands-on trial, Facebook says the Android app allows admins to access all of the same features as the iOS version, which launched in May.
Before this latest release, Android users had to continue to rely on the desktop version of Facebook to manage their pages. With the m.facebook.com and the main Facebook for Android app, page admins can access their pages and write on their Timelines, but there was no ideal way to get notifications or analytics without a third-party service. Direct messages to a page were also exclusive to desktop until now.
Last month, Facebook announced that more than 3 million page owners were using the mobile admin app each month on iOS.