Facebook launches multi-product ads, enhances Custom Audiences

Facebook this week announced a new feature for advertisers seeking better direct response through the social network, and made Custom Audiences even more powerful.

Now, Facebook advertisers can showcase up to three products in one ad unit on both desktop and mobile.

Facebook blogged about this new ad offering:

Say you’re an online retailer that’s looking to reach people that browsed your site without making a purchase. Combining the multi-product ad unit with Custom Audiences from your website, you can produce a carousel of different items — like handbags, sundresses and sandals — to show in News Feed to specific audiences.