Facebook launches Mentions: a new app for public figures

Facebook has been trying to make it easier for celebrities and other public figures to talk with fans. The company’s Creative Labs team today announced Mentions, a new app available for verified users and public figures. The app allows for more seamless communication between celebrities and Facebook fans and gives public figures a better way to see the discussion about them happening on the social networks.

Facebook introduced the new app (only available for public figures and verified pages) in a blog post:

Nearly 800 million people are connected to public figures on Facebook, and interacting with athletes, musicians, actors and other influencers is an important part of their experience.

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