Facebook Launches Goal Leaderboard For World Cup

In the spirit of competition, Facebook has launched a Goal Leaderboard on the company’s Sports page, tracking the most passionate fans of the various World Cup teams. The Leaderboard is powered by Involver, and enables users to become fans directly from within the Page. The leaderboard also tracks intensity, which is a measure of likes of a team within a given period of time.

Surprisingly, no goals are actually tracked within the “Goal Leaderboard”. Instead, it’s a measure of fan spirit.