In the spirit of giving, Facebook has launched a button allowing users to easily donate to a nonprofit organization right through the News Feed. Selected nonprofits such as the American Red Cross and Water.org can post links to their website, allowing users to donate without leaving Facebook.
Facebook introduced this feature in a blog post:
In times of disaster or crisis, people turn to Facebook to check on loved ones, get updates, and to learn how they can help. In November 2013, in the wake of Typhoon Haiyan, we partnered with the International Federation of Red Cross to let people donate directly to the Red Cross’s relief efforts in the Philippines. After seeing the generosity of people around the world toward this effort, we’ve been inspired to help everyone donate, at any time, to the organizations they care about most.
Donate also gives nonprofits an easier way to reach out and ask for help, both to support their everyday mission and in the wake of major disasters. And, with a community of over one billion people on Facebook, every local cause can become a global one — and every global cause can become a personal movement.
As we developed this feature, we partnered with a few nonprofits and will make it available to more organizations soon. Any nonprofit group that is interested in tapping into this new feature on Facebook can fill out the Donate interest form in the Facebook Help Center.