Facebook issues guide for retail advertising

Want to get more in-store traffic? Facebook feels that its advertising is just the solution. Facebook this week published a guide for its Preferred Marketing Developers looking to foster more prosperous relationships with retail clients.

The guide includes some interesting tidbits about advertising and News Feed:

• People check News Feed 14 times per day.
• 45 percent of people who were reached via ads were reached exclusively through Facebook.
• Facebook is more than twice as accurate as other ad networks.