Facebook Is Expanding E-Commerce Partnerships
Facebook formed an internal commerce partnership team last month, with the goal of getting more retailers to quickly create stores on the social network.
Facebook formed an internal commerce partnership team last month, with the goal of getting more retailers to quickly create stores on the social network.
The head of Facebook’s new unit, David Fisch, told Bloomberg BusinessWeek that his group falls into a larger department that also deals with gaming and media partnerships.
Fisch’s staff has been talking to retailers about encouraging their fans to give each other buying advice on Facebook while simultaneously shopping on commerce sites.
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