You know the ubiquitous buttons you see on your favorite sites that allow you to share content on multiple sites, including Facebook, MySpace, Twitter, etc.? Well, according to AddToAny, which makes a product in the space, users are sharing their interesting finds on the Web on Facebook more than any other channel. And yes, that includes the beloved email.
While 24 percent of shares is going to Facebook, only 11 percent is being sent via email – a clear sign that when given the choice, people would rather post to a site like Facebook where their efforts can be seen by many more pairs of eyes and appreciated and affirmed by many more likes and comments.
Other highlights from the data:
- Yahoo’s Delicious + Yahoo Bookmarks + Yahoo Buzz + Yahoo Messenger: 14.4%
- Twitter: 10.8%
- MySpace: 5%
- Digg: 4.4%
- LinkedIn: 0.4%
This is the way information is spreading these days. It’s not about one-to-one exchanges, it’s about interacting with many connections around shared interests, and the data tells that story.