Mobile Helps Parents Make Better Purchasing Decisions (Infographic)
Facebook IQ continued its study of parents with a look at how mobile technology is enabling them to become smarter consumers.
Facebook IQ continued its study of parents with a look at how mobile technology is enabling them to become smarter consumers.
The social network’s research arm shared the infographic below, containing the results of a study of parents of infants, toddlers, adolescents and teens around the world between the ages of 25 and 65, as well as Facebook and Instagram data from eight markets– Australia, Brazil, Canada, Germany, Mexico, Spain, the U.K. and the U.S.— quantitative work from Ipsos MediaCT, qualitative research led by Sound Research and feedback from 8,300 parents and five parenting experts.
Its
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