Mobile Devices Play Major Role for Car Shoppers (Infographic)
Thinking of buying a new or used car? According to a recent study commissioned by Facebook IQ, your mobile device will play a major role in the process.
Thinking of buying a new or used car? According to a recent study commissioned by Facebook IQ, your mobile device will play a major role in the process.
The study, conducted by Ipsos MediaCT, found that 71 percent of respondents used their mobile devices during the process of purchasing vehicles, and 58 percent said that in the future, they anticipate using only their mobile devices.
Facebook IQ shared more data in the infographic below, as well as the following takeaways for marketers:
- Reach people in research mode: Not only are mobile-first auto consumers further along in the purchase path, 76 percent know the exact vehicle they want before going to the dealer.
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