How Marketers on Facebook Can Convert in a Mobile Minute (Report)

Mobile conversions outpaced desktop conversions on Black Friday and throughout the holiday shopping season, according to Facebook data, and Facebook IQ set out to find out why.

The social network’s research arm tapped internal data and commissioned a survey by Kantar, and its findings included:

Mobile accounted for 51 percent of online transactions during the 2016 holiday season, up 10 percent from the previous year.
Mobile conversions grow when users are likely on the move, such as during commuting hours, as well as during evenings, when they are likely watching television.