Facebook now offers pages fives different levels of page admin privileges so that businesses can assign roles to different people without giving up full control of their pages.
Previously, all admins had equal access to create posts, view insights, manage applications, respond to fans and edit page settings. The new roles are “manager,” “content creator,” “moderator,” “advertiser” and “insights analyst.” Facebook offers the following chart to break down what each type of admin is authorized to do.
Facebook first announced that it would offer five levels of admin access at the Facebook Marketing Conference in February, but at the time it did not explain what the different roles would be. For now, page owners cannot change the privileges associated with the roles above. For example, an advertiser cannot create posts as the page unless they are changed to a content creator — though doing so also gives them the ability to respond to fans through comments or private messages. Still, these roles seem to cover the needs of most pages.
The current default for all admins is manager status. Levels can be changed from the “admin roles” panel within the “edit page” dashboard.