Facebook, Instagram Help Drive Mercedes-Benz Campaign to Promote Its GLA Model

Luxury automaker Mercedes-Benz used Facebook and Instagram to fuel promotion of its new GLA compact SUV, and the social network and its photo- and video-sharing network drove 54 percent more clicks to the model’s website than the overall control group did.

MercedesInstagram650Luxury automaker Mercedes-Benz used Facebook and Instagram to fuel promotion of its new GLA compact SUV, and the social network and its photo- and video-sharing network drove 54 percent more clicks to the model’s website than the overall control group did.

On Facebook, Mercedes-Benz “highlighted the GLA’s progressive design, premium interior and versatility,” and provided links to the GLA site.

And on Instagram, the automaker started off with its #ThingsOrganizedNeatly theme, encouraging users to post photos of items organized in neat and effective ways.

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