Facebook has made the event much more powerful for page admins.
One of the first major changes coming to pages is that they can create ads to drive event responses. These ads can be created via the Ad Create tool and Power Editor.
Facebook described this in a blog post:
To make it easier for businesses to reach even more people for their events, we’re announcing new features that help Pages promote their events and see how they’re performing.
In the coming weeks, Pages will be able to create ads for desktop and mobile News Feed that boost awareness of events and drive responses. Previously, these types of ads were only shown in the right-hand column on desktop.
The number of people who’ve seen a link to the event on Facebook
The number of people who’ve viewed the event
The number of joins, saves and maybes the event has received
Facebook is also giving page admins the ability to give events a more prominent space on timeline:
For Pages that often host events, the Events tab is a great way to share upcoming events in a single view. (If you don’t see the tab on your Page, click the More menu and reorder your tabs so Events is one of the first to appear.) People that visit a Page on mobile can also scroll through the Upcoming Events section to see the events a Page is hosting that week.
In addition to the enhancements we’ve made to events for Pages, we’re also improving the events experience for people on Facebook. Each person’s events page has a new look and feel to better highlight their upcoming events and showcase new events, including suggested events based on information such as the Pages they like, their location and the day of the week.