Facebook improves app requests, hopes to improve engagement in Facebook-connected games
This week at Game Developers Conference (GDC), Facebook revealed new statistics for Facebook-connected games across the web and mobile devices. On average, over 375 million people play Facebook-connected games each month, while Facebook’s own website and mobile apps send 735 million referrals, on average, to games each day.
Last Fall, Facebook conducted a study on how players engage with Facebook-connected titles, and found cross-platform players (those who play games on more than one device) spend more time and money on games than single-platform players.
To be specific, mobile engagement for cross-platform players was 2.4
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