Storytelling platform Storylane today announced that it is shutting down and the team is joining Facebook as part of a talent acquisition. Facebook is not buying the Storylane product.
Storylane is a community story sharing service and social network where users are prompted to share stories about themselves. Users can follow specific users and topics on the site, which is in part why it has been compared to Medium, the publishing platform recently launched by two of Twitter’s co-founders. Storylane CEO Jonathan Gheller wrote in a blog post about the news today:
“Facebook’s mission of connecting the world has always been at the center of our work, and like our friends at Facebook, meaningful connections are what our team is most passionate about.”
Terms of the deal were not disclosed, but we’ve heard that five Storylane employees with join Facebook.
Facebook said in a statement to AllThingsD:
“The team from Storylane will be an incredible addition to Facebook. Their previous work showcasing real identity through sincere and meaningful content will make them a perfect fit at Facebook.”
Storylane is no longer accepting new registrations, and Gheller says the team is working on ways for users to migrate their content to other services. He also made a point to tell users that Facebook is not acquiring any of their data.
According to GigaOm, the company had raised $2.8 million from Balderton Capital, Sigma Partners, Ariel Poler, Mark Goines and other angel investors since it began two years ago.