Seeking a formal figurehead for marketing the company, Facebook hired its first Chief Marketing Officer: Gary Briggs, formerly the chief marketer for Motorola Mobility before Google acquired the company in 2010 — according to AdAge.
Facebook is playing to its strengths, adding a mobile-minded executive to head Facebook’s marketing team. According to AdAge, Briggs was Google’s Vice President of Consumer Marketing before heading up the company’s Motorola division. With Motorola, Briggs was an advisor to CEO Dennis Woodside and CMO Bill Morgan. He was one of the lead minds behind the marketing efforts for Chrome, Google+ and other prominent Google products. Before joining Google, he was the CEO of gift card startup Plastic Jungle and the Vice President of Consumer Marketing at eBay, among other roles.
It will be interesting to see if Briggs will pump up the marketing behind Facebook Home, which was not very popular in its infancy, but the company is rapidly improving its Android platform.
Briggs released a statement through Facebook to AdAge:
Facebook isn’t just a company. For more than a billion people, it’s their connection to the friends and things they care about most. Telling the story of such an important and still very young brand is an incredible opportunity, and I cannot wait to get started.
According to AdAge, Briggs will replace Eric Antonow, currently Facebook’s Vice President of Product Marketing. Antonow will stay on for a transitionary period, and then leave the company in September to work on a product in education.
Image courtesy of AdAge.