Facebook Highlights GOP-Flavored Apps Over Drinks At Republican Convention

By Jennifer Moire 

The six hottest political apps for Facebook were the talk of Tampa, Fla. today during the social network’s cocktail reception they’re calling “Apps and Drinks.” Facebook held its first Apps and Drinks event at the Republican National Convention today with a similar event planned next week in Charlotte, N.C., when the Democrats have their turn in the spotlight.

Apps are the craze this election cycle. Gov. Mitt Romney’s campaign drew attention — some unwanted — with its VP app that was designed to deliver information in the lead up to the selection of Rep. Paul Ryan.   The politicos are taking advantage of Facebook’s unique sharing and commenting capabilities, recognizing that users are more likely to be swayed by the opinions of their friends.

Facebook also released some statistics about this election season:

  • This year, there are now more people in the U.S. on Facebook than voted in the 2008 election.
  • According to Pew, people on Facebook are 57 percent more likely to persuade a friend or co-worker to vote, 2.5 times more likely to attend an event or rally and 43 percent more likely to vote themselves.
  • There are 110,000 political Facebook Pages in the US. Of those:
    • 11,000 are politician Pages
    • 2,600 are Pages for government officials
    • 1,620 are Pages for political parties
    • 31,890 are Pages for government organizations
    • 7,140 are Pages for political organizations
    • 43,500 are for community organizations
    • 12,500 are Pages for community government

Here’s a look at the apps Facebook is highlighting today:

  • Votizen: Using Facebook login, Votizen allows users to their see how their friends are registered to vote, and campaign with them to elect candidates with shared values. 1.5 million voters have been reached with Votizen, 5,000 candidates can be found in the system and the average user is connected to 241 voters.
  • WeforPresident: WeforPresident connects users with information about key political issues, events and candidates. People who log in with Facebook can engage in debates, register to vote and find organizations that match their political interests, and share activity back to Facebook.
  • Republican National Committee’s Social Victory Center: The RNC launched this Open Graph-powered app to make it easy for people to find ways to volunteer, encourage people to vote and keep up to date on election issues. Since launching in May, the app has generated nearly one million impressions. Interestingly, nearly 50 percent of users became active around the time of the Wisconsin gubernatorial recall.
  • NationBuilder: NationBuilder enables candidates to organize communities, online and offline. Campaigns can connect via Facebook and tap into a range of social tools, such as Facebook Events.
  • Facebook-CNN “I Voted” app: The Facebook-CNN “I Voted” app makes it easy for people on Facebook to make their voices heard. With the app, people can share their commitment to vote and to endorse the candidates and issues that matter most to them.
  • Convention Without Walls: Created by the RNC, this app enables people to share pictures or videos of themselves that express their individual, American stories. People can also easily connect and share with their friends as well as Republicans across the country, by joining groups matching their interests.

While not an app, there’s an impressive use of technology at these conventions between Facebook and GigaPan.

Conventioneers can use their Facebook login to tag themselves and their friends in panoramic photos taken nightly inside the Tampa Bay Times Forum and posted the next day at GOPConvention2012.com.  A touch-screen monitor inside the Forum enables attendees to view themselves in the photos.

Readers: Do you plan on using any Facebook apps between now and Election Day in November?

Image courtesy of Shutterstock.