Within Ads Manager, it appears that Facebook has highlighted a new way for marketers to see how well their ad campaigns are doing. Andrea Warner of SEO Braintrust noticed two new columns within Ads Manager: conversions and cost per conversion.
Facebook has been continually trying to give advertisers new ways to show how successful their ads have been on the site. Warner logged on to Ads Manager recently to discover the following prompt:
Track How Your Ads Are Doing
The objective you selected when you created your ad is connected to a specific result, which lets you monitor your ad performance here.
Warner likes that it allows marketers to more easily see ROI on their ad campaigns.
Readers: Have you noticed this? What do you think?