Facebook highlights conversion count, cost per conversion tracker in Ads Manager

Within Ads Manager, it appears that Facebook has highlighted a new way for marketers to see how well their ad campaigns are doing. Andrea Warner of SEO Braintrust noticed two new columns within Ads Manager: conversions and cost per conversion.

Facebook has been continually trying to give advertisers new ways to show how successful their ads have been on the site. Warner logged on to Ads Manager recently to discover the following prompt:

Track How Your Ads Are Doing

The objective you selected when you created your ad is connected to a specific result, which lets you monitor your ad performance here.

Warner