Facebook Helps Trade Unions Mobilize Their Members
Trade unions are mobilizing their members more effectively through Facebook.
Facebook is giving new meaning to the slogan, “power to the people,” by enabling unions and grass-roots movements to mobilize quickly.
TechPresident cites several examples. The Ohio Civil Service Employees Association used Facebook to help mobilize members against to help lobby against state legislation that would have weakened unions in the area. Local organizers used Facebook instead of pamphlets and phone banks to promote a parade and petition-signing campaign on a week’s notice.
The unions used their respective Facebook pages and individual member profiles to tell members where to go to sign a petition within hours of a petition site getting set-up, a nod to Facebook’s unique engagement features.
The Facebook effort was one of the first of its kind by local unions and garnered some 6,500 participants, by all accounts a success when leaders expected only 1,000.
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