1/3 Of Consumers Seek Health Advice On Facebook
While four out of every five health-care organizations have social media initiatives, about one third of consumers turn to Facebook for health information.
While 80 percent of health-care organizations have social media initiatives, about one third of consumers turn to Facebook for health information.
That’s based on a survey of 1,060 adults and 124 medical industry executives conducted this February by the Health Research Institute at PricewaterhouseCoopers.
The proportion of consumers who consult Facebook for health advice has clearly risen over the past year, as a similar study a year ago had pegged this habit at one fifth of adults — in contrast to one third in this newest survey.
According to the PricewaterhouseCoopers study, two fifths of consumers have used social media to find consumer reviews of health care treatments or physicians.
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