Social Pro Daily

Facebook User Growth Continues To Slow Down

Facebook's once torrential growth rate continues to slow down.

DavidCohen
By David Cohen

In the 1,001 days from April 1, 2009 through December 28, 2011, Facebook added 609 million users, for averages of around 600,000 per day and seven per second.

But that growth rate has been tapering off, according to data from Optim.al (mind you, we noted a slowdown a year ago).

The Facebook ad-testing and ad-management system also found that:

  • The social network’s growth pace has slowed, from seven per second from April through November 2009, to 6.96
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DavidCohen

David Cohen

David Cohen is editor of Adweek's Social Pro Daily.

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