Facebook Growing Amongst Older, Wealthier Americans
Last week, Inside Facebook reported that the fastest growing segment of Facebook users in recent months is women over 55. Now, new data from Hitwise confirms that Facebook’s American audience as a whole is becoming older and wealthier.
According to Hitwise, users aged 18-24 accounted for 42% of all US Facebook visits in January 2008, but that same age group accounted for only 24% of all US visits in January 2009. Today, over three fourths of Facebook’s US traffic comes from people over 25: 28% are 35-34, 23% are 35-44, 18% are 45-54, and 7% are over 55.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in