Facebook has updated the design of the emails it sends when users claim an offer on the site.
The new emails, redesigned earlier this month it seems, have a more modern look with elements from the latest site redesign. The offer is presented in a module with a horizontal photo, similar to how it appears in News Feed, however it is much larger, so page owners should make sure they include a high quality photo with their original offer.
The email even includes the site’s top navigation bar, with quick links to a user’s profile and to their offers section. Offer details are also clearly listed with icons, similar to how information is presented on event pages.
This improved design could help users recognize that these offers are coming from Facebook rather than a third party. We’ve heard from users who have been wary of offers because they thought they were spam or part of some other app. The cleaner presentation of important information like expiration date could possibly increase conversions after users claim an offer. One difference page owners might not appreciate is that there is no longer a call to action to Like the page which created the offer, but Facebook might have found that few users were Liking pages from these emails.
Compare to the new email design to what Facebook had been sending previously:
Thanks to Matteo Gamba for the tip and the screenshot.