Facebook announced hundreds of new gifts have been made available through the new Facebook Gifts product. It has also begun to roll out Facebook Gifts to more users.
The new partners include retailers such as babyGAP, Fab, Brookstone and Lindt among others. Users can now gift subscriptions to television and music services Hulu Plus, Pandora, Rdio and more. Users will also soon be able to buy wine from Robert Mondavi Winery and Chandon through Gifts. By expanding its inventory, Facebook can attract more users to buy things for their friends and develop its e-commerce business.
Retailers can work with Facebook and offer their goods through Gifts, allowing users to share these products on their Timeline. By doing this, they are receiving more brand recognition and essentially an endorsement from users. Facebook has not revealed what percentage of sales it is taking from Gifts.
Facebook Gifts, introduced in September, is currently only available to select users in the U.S. More recently, Gifts has been made available to users through the mobile application. The social network has also included the ability for users to make charitable contributions in a friend’s name earlier this month.