Facebook is continuing to push its Gifts program, but this time, users are being prompted to give gifts based on keywords in friends’ status updates. As sister site Inside Facebook discovered, when some users post that they’ve got good news, such as new jobs, their friends can also see a button suggesting that they purchase a Facebook Gift. A Facebook spokesperson confirmed to AllFacebook that the prompt is triggered by keywords.
Some users are seeing this, but the only examples that Inside Facebook has seen so far are to congratulate users on new jobs:
It seems that Facebook has implemented algorithms from Karma, which the company purchased ahead of launching Gifts. Previously, Facebook prompted users to purchase gifts around life events such as birthdays, weddings, and engagements. Within Karma, users could see what exciting things their friends were celebrating, such as new jobs and milestones.
AllFacebook reader Jodi emailed in a screenshot of the prompt coming up when someone close to a friend won an Oscar:
Facebook confirmed to AllFacebook that it is a test, and the prompt is triggered via keywords.
Readers: Have you seen any of these prompts in your news feed?