Facebook is working hard to make Gifts a viable e-commerce platform. As new brands are regularly added to the program, Facebook pushes Gifts whenever a friend has a birthday (or, on old News Feed, when good news is shared). Sister site AllFacebook noticed Tuesday that the main hub site for Facebook gifts has undergone a renovation.
With this aesthetic shift, Facebook has made Gifts a little more user-friendly. Now, when a person wants to send a Facebook gift to a friend via a birthday notification (or searches for Facebook Gifts in the search bar), Facebook takes the user to a page instead of a hover box. Now, users can search for gifts on a separate page with deeper features.
Facebook has been testing introducing Gifts to users in several ways. In the older News Feed, a prompt to purchase a gift for a friend would appear on a post with good news, such as the birth of a child or a new job. Now, Facebook suggests that you buy a gift for someone whenever they have a birthday.
If users are wondering which gift is best for their friends, this new design solves this. If a user clicks Fandango or Target, it will show which of their friends have liked that brand. If a user clicks on the birthday notification, it will suggest gifts for their friend based on what they’ve liked. Users can also search for certain products through a search bar.
The new design also notes whether this is available on the Facebook Card or if it’s just a digital gift.
Readers: Does this new design make you more or less likely to purchase a Facebook gift?